Everything you need to ship. Nothing you don't.
Architecture, engineering, design, data, and operations, one team that covers the full stack so you don't need to stitch together five vendors.
We build what we advise. One team that both advises and builds, so there are no seams for work to fall through. Our founders have been the client: Jamie helped scale Vanarama roughly 10x to a £200m exit as CTO, and Damien is finance-grade (ACCA, 20+ years). We think like owners, not vendors.
In short
Rogue Digital delivers five service pillars from one senior team: Shopify Plus and ecommerce engineering, Fractional CTO and technical leadership, ecommerce SEO and GEO, production AI build, and AI performance marketing, plus cross-cutting platform, CRM, data and web capabilities. The same team scopes, builds and ships.
Five pillars, one team
We've narrowed our service line on purpose. Most agencies sell breadth: twenty disciplines, generalist delivery, and a sales pitch that adapts to whatever you ask for. We've gone the other way. The work we take on clusters into five strategic pillars where senior, hands-on experience compounds and where we can stand behind the outcome.
Each pillar is a place where we've shipped enough to recognise the failure modes before they happen. Shopify Plus, because that's where mid-market commerce actually lives. Fractional CTO, because the gap between a founder-built stack and an investable platform is a leadership problem before it's a code problem. Ecommerce SEO, because growth retailers leak more revenue to bad site architecture than to ad spend. And production AI build, because the next generation of products will be assembled differently, and most teams don't yet have the muscle for it. And AI performance marketing, because we don't just build the platform, we run the paid, social and content growth on top of it, which most technical partners can't.
Underneath those pillars sit a handful of cross-cutting capabilities (platform engineering, CRM, data, web) that almost every engagement leans on. We surface them separately below so the full surface area is visible, but in practice they show up inside the pillar work, not as standalone retainers. The same senior team scopes the strategy, writes the code, and runs the rollout, the discipline labels are for navigation, not handoffs.
If your problem doesn't fit one of these five, we'll tell you. We'd rather lose a brief than win one we can't deliver well, and where we can we'll point you to someone who's a better fit.
Shopify Plus
Where commerce is the business, Shopify Plus is the fastest path to a platform that scales without re-architecting every two years. We replatform Magento and Salesforce Commerce merchants, ship B2B catalogues and headless storefronts, and integrate ERP, OMS, and 3PL stacks so the back office actually keeps up with the storefront.
Shopify Plus
Shopify Plus builds, replatforms from Magento and Salesforce Commerce, B2B catalogues, headless storefronts, and ERP integrations. Senior team, no Partner badge, just delivery.
- Shopify Plus
- Migrations
- B2B
- Headless
Ecommerce SEO
Technical SEO audits, product page optimisation, schema, and revenue-focused search strategy for online retailers. Cross-listed with Shopify Plus when commerce-led.
- Technical SEO
- Product Pages
- Site Architecture
- Schema
Fractional CTO
Part-time senior technical leadership for founders scaling through the stage where architecture decisions start to matter. As CTO, Jamie Buchanan helped scale Vanarama from £20m to a £200m AutoTrader exit. That is the standard of operator we put in front of your board, your investors, and your engineering team.
Fractional CTO
Part-time senior technical leadership for founders scaling through the stage where architecture decisions start to matter. Roadmaps, hiring, board reporting.
- Technical Leadership
- Architecture
- Hiring
- Board Reporting
Fractional CTO (London)
Jamie Buchanan, fractional CTO for London startups and scaleups. Seven years as CTO helping scale Vanarama from £20m to a £200m AutoTrader acquisition.
- London
- Personal Brand
- Vanarama
- VC-Ready
SEO & GEO
Search that earns its place on the P&L, across classic engines and AI. We rebuild crawlable site architecture, fix the schema and Core Web Vitals stories Google scores, ship product-page templates that compound over quarters, and apply Generative Engine Optimization so AI answer engines (AI Overviews, ChatGPT, Perplexity) cite you, not just rank you.
Ecommerce SEO
Technical SEO audits, product page optimisation, schema, and revenue-focused search strategy for online retailers. Cross-listed with Shopify Plus when commerce-led.
- Technical SEO
- Product Pages
- Site Architecture
- Schema
Shopify SEO
Shopify and Shopify Plus SEO: technical audits, collection and product page optimisation, Core Web Vitals (INP), app-bloat remediation, internationalisation and migration SEO.
- Shopify
- Shopify Plus
- Technical SEO
- Core Web Vitals
GEO (AI Search)
Generative Engine Optimization: get cited by AI answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude), not just ranked. The complement to SEO, run as one discipline.
- Answer Engine Optimization
- AI Overviews
- llms.txt
- Structured Data
Production AI Build
Production AI work, not demos, not experiments. RAG pipelines, fine-tuned models, agent workflows, and the data platform underneath them. We build AI features that ship, get measured, and stay in production once the novelty wears off.
AI & Data Engineering
Custom model deployment, RAG pipelines, LLM integration, and production analytics that create real competitive advantage, not demos.
- Custom Models
- RAG Pipelines
- LLM Integration
- BI & Analytics
AI Consultancy (London)
Jamie-led AI strategy and production implementation for London mid-market. Operator-grade: RAG pipelines, LLM evaluation, agent systems, not strategy decks that gather dust.
- London
- AI Strategy
- Production AI
- Mid-Market
Platform Engineering
Production-grade platforms from the ground up. Cross-device apps, payment systems, auth infrastructure, APIs, and cloud-native architecture.
- Cross-Platform
- Payments
- Auth & Identity
- Cloud-Native
- APIs
AI Performance Marketing
Paid advertising, engineered. We built our own AI system to audit and run Google and Meta accounts, and we run it on ourselves first. We find wasted spend, fix the conversion tracking the platforms' own AI can't fix, and tie every pound of spend to revenue, not vanity ROAS. Most engagements start with a fixed-fee audit.
Performance Marketing
Paid (Google & Meta), social and content, engineered. We run the campaigns and build the conversion tracking and funnel underneath, so spend ties to revenue, not vanity ROAS. Audit-first.
- Paid Media
- Paid Social
- Content
- Conversion Tracking
Paid Ads Audit
AI-engineered Google & Meta paid-advertising audits: find wasted spend, fix conversion tracking, and tie every pound to revenue. Audit-to-live in 48 hours, credited to a retainer.
- Google Ads
- Meta Ads
- PPC Audit
- Conversion Tracking
Cross-cutting capabilities
Services that show up across every pillar. We rarely sell these in isolation: they're the platform, data, and operations work that makes a Shopify Plus build, a fractional CTO engagement, or a production AI product actually land. Listed here so the full surface area is visible.
Web Development
High-performance websites, web applications, and ecommerce platforms built for conversion and scale. Next.js, Astro, React, and headless CMS.
- Next.js
- React
- E-commerce
Legacy Modernisation
Escape vendor lock-in and end-of-life platforms. Stabilise and rebuild incrementally, without the replatforming death march.
- Migration
- Strangler Fig
- Zero-Downtime
Digital Strategy
Roadmapping, technology selection, and transformation planning aligned to business objectives. Stand up under boardroom and investor scrutiny.
- Roadmapping
- Tech Selection
- Transformation
CRM & Automation
Automated lead routing, pipeline reporting, process automation, and legacy database integration. The plumbing that makes revenue ops actually work.
- Automation
- Lead Routing
- Database
CRM Implementation
HubSpot, Salesforce, and custom CRM rollouts that unify customer data across sales, service, and marketing. Migration, modelling, and adoption.
- HubSpot
- Salesforce
- Data Modelling
Magento
Honest positioning: we don't chase Magento builds. We do Magento-to-Shopify migrations, performance triage, and decoupled frontends for merchants stuck on Adobe Commerce.
- Migration Planning
- Performance
- Headless
Service matrix
Quick orientation on shape, speed, and price band. Lead time is the realistic gap between a kick-off and a first useful production output, not the full programme. Pricing tiers map to the engagement bands below, every engagement is scoped to what you actually need, so treat these as the centre of gravity, not a quote.
| Service | Typical scope | Lead time | Pricing tier | Ideal client size |
|---|---|---|---|---|
| Paid Ads Audit | One-off audit or managed retainer | 48 hours | Advisory & Strategy | Brands spending £5k to £50k+/mo on ads |
| Shopify Plus | Full replatform or Plus build | Weeks | Build & Deliver | £5m to £100m revenue retailers |
| Ecommerce SEO | Audit, retainer, or migration SEO | Days | Advisory & Strategy | £2m to £50m online retailers |
| Shopify SEO | Audit, retainer, or migration SEO | Days | Advisory & Strategy | Shopify and Shopify Plus merchants |
| GEO (AI Search) | GEO audit or ongoing retainer | Days | Advisory & Strategy | Brands losing visibility to AI search |
| Fractional CTO | Ongoing fractional retainer | Days | Advisory & Strategy | Series A to C startups, scale-ups |
| Fractional CTO (London) | Ongoing fractional retainer | Days | Advisory & Strategy | London-based VC-backed scaleups |
| AI & Data Engineering | AI feature build or data platform | Weeks | Build & Deliver | Mid-market and enterprise |
| AI Consultancy (London) | Strategy + production implementation | Days | Advisory & Strategy | London mid-market and scaleups |
| Platform Engineering | New platform or major rebuild | Months | Full Partnership | Funded startups to enterprise |
| Web Development | Marketing site or web application | Weeks | Build & Deliver | SME to mid-market |
| Legacy Modernisation | Phased migration programme | Months | Full Partnership | Mid-market with legacy estate |
| Digital Strategy | Discovery + roadmap engagement | Weeks | Advisory & Strategy | Boards, PE-backed, mid-market |
| CRM & Automation | Automation build on existing CRM | Weeks | Build & Deliver | SME to mid-market revenue teams |
| CRM Implementation | Greenfield or replacement CRM | Weeks | Build & Deliver | Growing SMEs and scale-ups |
| Magento | Migration planning or triage | Days | Advisory & Strategy | Magento merchants planning to leave |
Paid Ads Audit
- Scope
- One-off audit or managed retainer
- Lead time
- 48 hours
- Tier
- Advisory & Strategy
- Client size
- Brands spending £5k to £50k+/mo on ads
Shopify Plus
- Scope
- Full replatform or Plus build
- Lead time
- Weeks
- Tier
- Build & Deliver
- Client size
- £5m to £100m revenue retailers
Ecommerce SEO
- Scope
- Audit, retainer, or migration SEO
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- £2m to £50m online retailers
Shopify SEO
- Scope
- Audit, retainer, or migration SEO
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- Shopify and Shopify Plus merchants
GEO (AI Search)
- Scope
- GEO audit or ongoing retainer
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- Brands losing visibility to AI search
Fractional CTO
- Scope
- Ongoing fractional retainer
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- Series A to C startups, scale-ups
Fractional CTO (London)
- Scope
- Ongoing fractional retainer
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- London-based VC-backed scaleups
AI & Data Engineering
- Scope
- AI feature build or data platform
- Lead time
- Weeks
- Tier
- Build & Deliver
- Client size
- Mid-market and enterprise
AI Consultancy (London)
- Scope
- Strategy + production implementation
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- London mid-market and scaleups
Platform Engineering
- Scope
- New platform or major rebuild
- Lead time
- Months
- Tier
- Full Partnership
- Client size
- Funded startups to enterprise
Web Development
- Scope
- Marketing site or web application
- Lead time
- Weeks
- Tier
- Build & Deliver
- Client size
- SME to mid-market
Legacy Modernisation
- Scope
- Phased migration programme
- Lead time
- Months
- Tier
- Full Partnership
- Client size
- Mid-market with legacy estate
Digital Strategy
- Scope
- Discovery + roadmap engagement
- Lead time
- Weeks
- Tier
- Advisory & Strategy
- Client size
- Boards, PE-backed, mid-market
CRM & Automation
- Scope
- Automation build on existing CRM
- Lead time
- Weeks
- Tier
- Build & Deliver
- Client size
- SME to mid-market revenue teams
CRM Implementation
- Scope
- Greenfield or replacement CRM
- Lead time
- Weeks
- Tier
- Build & Deliver
- Client size
- Growing SMEs and scale-ups
Magento
- Scope
- Migration planning or triage
- Lead time
- Days
- Tier
- Advisory & Strategy
- Client size
- Magento merchants planning to leave
Process + Capabilities
Strategic Planning
We catalogue what you do, how and why you do it, to help identify areas of improvement that will drive growth and efficiency. We achieve this by conducting interviews and workshops, along with other discovery exercises across key areas of your business (Brand, Operations, People and Tech).
- Discovery
- Analytics & Insight
- Positioning Strategy
- Audience
- Product Requirements
Design
Products and services that help you stand out against the competition starting at the DNA level. We deliver industry leading products and services to help facilitate streamlined internal operations, as well as elevating your brand through positioning, that drives real growth.
- Workflows
- Identity & Positioning
- UX & UI Design
- Design Systems & Style Guides
- Prototyping & Optimisation
Technology
Whether you're launching a new service, moving to a new stack, or integrating multiple systems and automations, we will help you find the right priorities and execute with our best-in-class engineers and architects.
- Technical Discovery
- Web Development
- Application Development
- CMS
- Omni-channel CRM
- Automation
- AI Agents
- E-commerce
What it costs
No proposals. No discovery phases before we'll talk numbers. Here's how our engagements typically price.
Advisory & Strategy
From £15,000/month
Fractional CTO, technical due diligence, roadmapping, and architecture review. For businesses that need senior technical thinking without a full-time hire.
Build & Deliver
From £35,000/month
End-to-end delivery across Shopify Plus, custom platforms, CRM implementation, and legacy modernisation. A dedicated team shipping production code.
Full Partnership
From £50,000/month
Product, design, engineering, data, and strategy: the full team embedded in your business. For companies scaling fast that need every discipline.
Every engagement is scoped to what you actually need. These are starting points, not rigid packages. The lowest-risk way to start is a fixed-price entry sprint, scoped to your brief, that ends in a decision-grade plan you own. Book a call and we'll give you a real number.
Insights
Expert insights on e-commerce, CRM, automation, and digital growth.
Consumer Duty and AI in Regulated Sectors
How the FCA Consumer Duty applies to AI for lenders, brokers and insurers: the four outcomes, the real risks, and a practical adoption checklist.
Where Your Data Goes When You Use ChatGPT and Claude
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Lightweight AI Governance for Mid-Market Companies
A right-sized AI governance framework for UK firms with no compliance team, plus the 2026 EU AI Act and UK rules that actually apply to you.