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Everything you need to ship. Nothing you don't.

Architecture, engineering, design, data, and operations, one team that covers the full stack so you don't need to stitch together five vendors.

We build what we advise. One team that both advises and builds, so there are no seams for work to fall through. Our founder has been the client: Jamie helped scale Vanarama to a £200m exit as CTO. We think like owners, not vendors.

In short

Rogue Digital delivers five service pillars from one senior team: Shopify Plus and ecommerce engineering, Fractional CTO and technical leadership, ecommerce SEO and GEO, production AI build, and AI performance marketing, plus cross-cutting platform, CRM, data and web capabilities. The same team scopes, builds and ships.

Five pillars, one team

We've narrowed our service line on purpose. Most agencies sell breadth: twenty disciplines, generalist delivery, and a sales pitch that adapts to whatever you ask for. We've gone the other way. The work we take on clusters into five strategic pillars where senior, hands-on experience compounds and where we can stand behind the outcome.

Each pillar is a place where we've shipped enough to recognise the failure modes before they happen. Shopify Plus, because that's where growing online shops end up. Fractional CTO, because the gap between a founder-built stack and an investable platform is a leadership problem before it's a code problem. Ecommerce SEO, because growth retailers leak more revenue to bad site architecture than to ad spend. And production AI build, because the next generation of products will be assembled differently, and most teams don't yet have the muscle for it. And AI performance marketing, because we don't just build the platform, we run the paid, social and content growth on top of it, which most technical partners can't.

Underneath those pillars sit a handful of cross-cutting capabilities (platform engineering, CRM, data, web) that almost every engagement leans on. We surface them separately below so the full surface area is visible, but in practice they show up inside the pillar work, not as standalone retainers. The same senior team scopes the strategy, writes the code, and runs the rollout, the discipline labels are for navigation, not handoffs.

If your problem doesn't fit one of these five, we'll tell you. We'd rather lose a brief than win one we can't deliver well, and where we can we'll point you to someone who's a better fit.

Pillar 01

Shopify Plus

Where commerce is the business, Shopify Plus is the fastest path to a platform that scales without re-architecting every two years. We replatform Magento and Salesforce Commerce merchants, ship B2B catalogues and headless storefronts, and integrate ERP, OMS, and 3PL stacks so the back office actually keeps up with the storefront.

Pillar 02

Fractional CTO

Part-time senior technical leadership for founders scaling through the stage where architecture decisions start to matter. As CTO, Jamie Buchanan helped scale Vanarama to a £200m AutoTrader exit. That is the standard of operator we put in front of your board, your investors, and your engineering team.

Pillar 05

AI Performance Marketing

Paid advertising, engineered. We built our own AI system to audit and run Google and Meta accounts, and we built and tested it on our own Google Ads account first. We find wasted spend, fix the conversion tracking the platforms' own AI can't fix, and tie every pound of spend to revenue, not vanity ROAS. Most engagements start with a fixed-fee audit.

Cross-cutting

Cross-cutting capabilities

Services that show up across every pillar. We rarely sell these in isolation: they're the platform, data, and operations work that makes a Shopify Plus build, a fractional CTO engagement, or a production AI product actually land. Listed here so the full surface area is visible.

Service matrix

Quick orientation on shape, speed, and price band. Lead time is the realistic gap between a kick-off and a first useful production output, not the full programme. Pricing tiers map to the engagement bands below, every engagement is scoped to what you actually need, so treat these as the centre of gravity, not a quote.

Paid Ads Audit

Scope
One-off audit or managed retainer
Lead time
48 hours
Tier
Advisory & Strategy
Who it suits
Firms already paying for Google or Meta ads

Shopify Plus

Scope
Full replatform or Plus build
Lead time
Weeks
Tier
Build & Deliver
Who it suits
Online shops outgrowing their platform

Ecommerce SEO

Scope
Audit, retainer, or migration SEO
Lead time
Days
Tier
Advisory & Strategy
Who it suits
Online shops that need more from Google

Shopify SEO

Scope
Audit, retainer, or migration SEO
Lead time
Days
Tier
Advisory & Strategy
Who it suits
Shopify and Shopify Plus merchants

GEO (AI Search)

Scope
GEO audit or ongoing retainer
Lead time
Days
Tier
Advisory & Strategy
Who it suits
Firms missing from AI answers

Fractional CTO

Scope
Ongoing fractional retainer
Lead time
Days
Tier
Advisory & Strategy
Who it suits
Owner-led firms with no technical lead

AI & Data Engineering

Scope
AI feature build or data platform
Lead time
Weeks
Tier
Build & Deliver
Who it suits
Firms whose admin eats the team's week

AI Consultancy (London)

Scope
Strategy + production implementation
Lead time
Days
Tier
Advisory & Strategy
Who it suits
London firms putting AI to work

Platform Engineering

Scope
New platform or major rebuild
Lead time
Months
Tier
Full Partnership
Who it suits
Firms whose systems hold the business back

Web Development

Scope
Marketing site or web application
Lead time
Weeks
Tier
Build & Deliver
Who it suits
Firms whose website is not bringing in work

Legacy Modernisation

Scope
Phased migration programme
Lead time
Months
Tier
Full Partnership
Who it suits
Firms still run on an old system

Digital Strategy

Scope
Discovery + roadmap engagement
Lead time
Weeks
Tier
Advisory & Strategy
Who it suits
Owners and boards planning the next system

CRM & Automation

Scope
Automation build on existing CRM
Lead time
Weeks
Tier
Build & Deliver
Who it suits
Teams losing enquiries between inbox and spreadsheet

Speed-to-lead

Scope
Setup, then monthly running
Lead time
Agreed at setup
Tier
Build & Deliver
Who it suits
Owner-led firms that live on enquiries

Magento

Scope
Migration planning or triage
Lead time
Days
Tier
Advisory & Strategy
Who it suits
Magento merchants planning to leave

Process + Capabilities

Strategic Planning

We catalogue what you do, how and why you do it, to help identify areas of improvement that will drive growth and efficiency. We achieve this by conducting interviews and workshops, along with other discovery exercises across key areas of your business (Brand, Operations, People and Tech).

  • Discovery
  • Analytics & Insight
  • Positioning Strategy
  • Audience
  • Product Requirements

Design

Products and services that help you stand out against the competition starting at the DNA level. We deliver industry leading products and services to help facilitate streamlined internal operations, as well as elevating your brand through positioning, that drives real growth.

  • Workflows
  • Identity & Positioning
  • UX & UI Design
  • Design Systems & Style Guides
  • Prototyping & Optimisation

Technology

Whether you're launching a new service, moving to a new stack, or integrating multiple systems and automations, we will help you find the right priorities and execute with our best-in-class engineers and architects.

  • Technical Discovery
  • Web Development
  • Application Development
  • CMS
  • Omni-channel CRM
  • Automation
  • AI Agents
  • E-commerce

What it costs

Start small. The usual first step is a Website audit. We look at how your site brings in and answers enquiries, how it shows in Google and AI answers, and what to fix first. £3,500 fixed. If you then build with us, the audit fee comes off the build.

01. Free

A call and a one page note

Thirty minutes. We send back the three places your admin is costing you.

02. £3,500 fixed

Website audit

How your site brings in and answers enquiries, how it shows in Google and AI answers, and what to fix first. If you then build with us, the fee comes off the build.

03. From £3,000 fixed

The first build

One automation or system: quoting, invoicing, lead response, or a website rebuild.

04. From £3,000 a month

Ongoing support

A named technical lead on call, with builds and fixes each month.

Prices exclude VAT. Every piece of work is agreed in writing first. Larger builds are quoted from the audit.