Everything you need to ship. Nothing you don't.
Architecture, engineering, design, data, and operations, one team that covers the full stack so you don't need to stitch together five vendors.
We build what we advise. One team that both advises and builds, so there are no seams for work to fall through. Our founder has been the client: Jamie helped scale Vanarama to a £200m exit as CTO. We think like owners, not vendors.
Rogue Digital delivers five service pillars from one senior team: Shopify Plus and ecommerce engineering, Fractional CTO and technical leadership, ecommerce SEO and GEO, production AI build, and AI performance marketing, plus cross-cutting platform, CRM, data and web capabilities. The same team scopes, builds and ships.
Five pillars, one team
We've narrowed our service line on purpose. Most agencies sell breadth: twenty disciplines, generalist delivery, and a sales pitch that adapts to whatever you ask for. We've gone the other way. The work we take on clusters into five strategic pillars where senior, hands-on experience compounds and where we can stand behind the outcome.
Each pillar is a place where we've shipped enough to recognise the failure modes before they happen. Shopify Plus, because that's where growing online shops end up. Fractional CTO, because the gap between a founder-built stack and an investable platform is a leadership problem before it's a code problem. Ecommerce SEO, because growth retailers leak more revenue to bad site architecture than to ad spend. And production AI build, because the next generation of products will be assembled differently, and most teams don't yet have the muscle for it. And AI performance marketing, because we don't just build the platform, we run the paid, social and content growth on top of it, which most technical partners can't.
Underneath those pillars sit a handful of cross-cutting capabilities (platform engineering, CRM, data, web) that almost every engagement leans on. We surface them separately below so the full surface area is visible, but in practice they show up inside the pillar work, not as standalone retainers. The same senior team scopes the strategy, writes the code, and runs the rollout, the discipline labels are for navigation, not handoffs.
If your problem doesn't fit one of these five, we'll tell you. We'd rather lose a brief than win one we can't deliver well, and where we can we'll point you to someone who's a better fit.
Shopify Plus
Where commerce is the business, Shopify Plus is the fastest path to a platform that scales without re-architecting every two years. We replatform Magento and Salesforce Commerce merchants, ship B2B catalogues and headless storefronts, and integrate ERP, OMS, and 3PL stacks so the back office actually keeps up with the storefront.
Shopify Plus
Shopify Plus builds, replatforms from Magento and Salesforce Commerce, B2B catalogues, headless storefronts, and ERP integrations. Senior team, no Partner badge, just delivery.
- Shopify Plus
- Migrations
- B2B
- Headless
Ecommerce SEO
Technical SEO audits, product page optimisation, schema, and revenue-focused search strategy for online retailers. Cross-listed with Shopify Plus when commerce-led.
- Technical SEO
- Product Pages
- Site Architecture
- Schema
Fractional CTO
Part-time senior technical leadership for founders scaling through the stage where architecture decisions start to matter. As CTO, Jamie Buchanan helped scale Vanarama to a £200m AutoTrader exit. That is the standard of operator we put in front of your board, your investors, and your engineering team.
SEO & GEO
Search that earns its place on the P&L, across classic engines and AI. We rebuild crawlable site architecture, fix the schema and Core Web Vitals stories Google scores, ship product-page templates that compound over quarters, and apply Generative Engine Optimization so AI answer engines (AI Overviews, ChatGPT, Perplexity) cite you, not just rank you.
Ecommerce SEO
Technical SEO audits, product page optimisation, schema, and revenue-focused search strategy for online retailers. Cross-listed with Shopify Plus when commerce-led.
- Technical SEO
- Product Pages
- Site Architecture
- Schema
Shopify SEO
Shopify and Shopify Plus SEO: technical audits, collection and product page optimisation, Core Web Vitals (INP), app-bloat remediation, internationalisation and migration SEO.
- Shopify
- Shopify Plus
- Technical SEO
- Core Web Vitals
GEO (AI Search)
Generative Engine Optimization: get cited by AI answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude), not just ranked. The complement to SEO, run as one discipline.
- Answer Engine Optimization
- AI Overviews
- llms.txt
- Structured Data
Production AI Build
Production AI work, not demos, not experiments. RAG pipelines, fine-tuned models, agent workflows, and the data platform underneath them. We build AI features that ship, get measured, and stay in production once the novelty wears off.
AI & Data Engineering
Custom model deployment, RAG pipelines, LLM integration, and production analytics that create real competitive advantage, not demos.
- Custom Models
- RAG Pipelines
- LLM Integration
- BI & Analytics
AI Consultancy (London)
Jamie-led AI strategy and production implementation for London firms. Operator-grade: RAG pipelines, LLM evaluation, agent systems, not strategy decks that gather dust.
- London
- AI Strategy
- Production AI
- Owner-led
Platform Engineering
Production-grade platforms from the ground up. Cross-device apps, payment systems, auth infrastructure, APIs, and cloud-native architecture.
- Cross-Platform
- Payments
- Auth & Identity
- Cloud-Native
- APIs
AI Performance Marketing
Paid advertising, engineered. We built our own AI system to audit and run Google and Meta accounts, and we built and tested it on our own Google Ads account first. We find wasted spend, fix the conversion tracking the platforms' own AI can't fix, and tie every pound of spend to revenue, not vanity ROAS. Most engagements start with a fixed-fee audit.
Performance Marketing
Paid (Google & Meta), social and content, engineered. We run the campaigns and build the conversion tracking and funnel underneath, so spend ties to revenue, not vanity ROAS. Audit-first.
- Paid Media
- Paid Social
- Content
- Conversion Tracking
Paid Ads Audit
AI-engineered Google & Meta paid-advertising audits: find wasted spend, fix conversion tracking, and tie every pound to revenue. Audit-to-live in 48 hours, credited to a retainer.
- Google Ads
- Meta Ads
- PPC Audit
- Conversion Tracking
Cross-cutting capabilities
Services that show up across every pillar. We rarely sell these in isolation: they're the platform, data, and operations work that makes a Shopify Plus build, a fractional CTO engagement, or a production AI product actually land. Listed here so the full surface area is visible.
Web Development
High-performance websites, web applications, and ecommerce platforms built for conversion and scale. Next.js, Astro, React, and headless CMS.
- Next.js
- React
- E-commerce
Legacy Modernisation
Escape vendor lock-in and end-of-life platforms. Stabilise and rebuild incrementally, without the replatforming death march.
- Migration
- Strangler Fig
- Zero-Downtime
Digital Strategy
Roadmapping, technology selection, and transformation planning aligned to business objectives. Stand up under boardroom and investor scrutiny.
- Roadmapping
- Tech Selection
- Transformation
CRM & Automation
Automated lead routing, pipeline reporting, process automation, and legacy database integration. The plumbing that makes revenue ops actually work.
- Automation
- Lead Routing
- Database
Speed-to-lead
Every enquiry answered in seconds, a named person handed the answers. Our own form replied in 1.38 seconds in a timed test on 20 October 2026. No quotes, no regulated advice.
- Lead Response
- Enquiry Handling
- Booking
Magento
Honest positioning: we don't chase Magento builds. We do Magento-to-Shopify migrations, performance triage, and decoupled frontends for merchants stuck on Adobe Commerce.
- Migration Planning
- Performance
- Headless
Service matrix
Quick orientation on shape, speed, and price band. Lead time is the realistic gap between a kick-off and a first useful production output, not the full programme. Pricing tiers map to the engagement bands below, every engagement is scoped to what you actually need, so treat these as the centre of gravity, not a quote.
| Service | Typical scope | Lead time | Pricing tier | Who it suits |
|---|---|---|---|---|
| Paid Ads Audit | One-off audit or managed retainer | 48 hours | Advisory & Strategy | Firms already paying for Google or Meta ads |
| Shopify Plus | Full replatform or Plus build | Weeks | Build & Deliver | Online shops outgrowing their platform |
| Ecommerce SEO | Audit, retainer, or migration SEO | Days | Advisory & Strategy | Online shops that need more from Google |
| Shopify SEO | Audit, retainer, or migration SEO | Days | Advisory & Strategy | Shopify and Shopify Plus merchants |
| GEO (AI Search) | GEO audit or ongoing retainer | Days | Advisory & Strategy | Firms missing from AI answers |
| Fractional CTO | Ongoing fractional retainer | Days | Advisory & Strategy | Owner-led firms with no technical lead |
| AI & Data Engineering | AI feature build or data platform | Weeks | Build & Deliver | Firms whose admin eats the team's week |
| AI Consultancy (London) | Strategy + production implementation | Days | Advisory & Strategy | London firms putting AI to work |
| Platform Engineering | New platform or major rebuild | Months | Full Partnership | Firms whose systems hold the business back |
| Web Development | Marketing site or web application | Weeks | Build & Deliver | Firms whose website is not bringing in work |
| Legacy Modernisation | Phased migration programme | Months | Full Partnership | Firms still run on an old system |
| Digital Strategy | Discovery + roadmap engagement | Weeks | Advisory & Strategy | Owners and boards planning the next system |
| CRM & Automation | Automation build on existing CRM | Weeks | Build & Deliver | Teams losing enquiries between inbox and spreadsheet |
| Speed-to-lead | Setup, then monthly running | Agreed at setup | Build & Deliver | Owner-led firms that live on enquiries |
| Magento | Migration planning or triage | Days | Advisory & Strategy | Magento merchants planning to leave |
Paid Ads Audit
- Scope
- One-off audit or managed retainer
- Lead time
- 48 hours
- Tier
- Advisory & Strategy
- Who it suits
- Firms already paying for Google or Meta ads
Shopify Plus
- Scope
- Full replatform or Plus build
- Lead time
- Weeks
- Tier
- Build & Deliver
- Who it suits
- Online shops outgrowing their platform
Ecommerce SEO
- Scope
- Audit, retainer, or migration SEO
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- Online shops that need more from Google
Shopify SEO
- Scope
- Audit, retainer, or migration SEO
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- Shopify and Shopify Plus merchants
GEO (AI Search)
- Scope
- GEO audit or ongoing retainer
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- Firms missing from AI answers
Fractional CTO
- Scope
- Ongoing fractional retainer
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- Owner-led firms with no technical lead
AI & Data Engineering
- Scope
- AI feature build or data platform
- Lead time
- Weeks
- Tier
- Build & Deliver
- Who it suits
- Firms whose admin eats the team's week
AI Consultancy (London)
- Scope
- Strategy + production implementation
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- London firms putting AI to work
Platform Engineering
- Scope
- New platform or major rebuild
- Lead time
- Months
- Tier
- Full Partnership
- Who it suits
- Firms whose systems hold the business back
Web Development
- Scope
- Marketing site or web application
- Lead time
- Weeks
- Tier
- Build & Deliver
- Who it suits
- Firms whose website is not bringing in work
Legacy Modernisation
- Scope
- Phased migration programme
- Lead time
- Months
- Tier
- Full Partnership
- Who it suits
- Firms still run on an old system
Digital Strategy
- Scope
- Discovery + roadmap engagement
- Lead time
- Weeks
- Tier
- Advisory & Strategy
- Who it suits
- Owners and boards planning the next system
CRM & Automation
- Scope
- Automation build on existing CRM
- Lead time
- Weeks
- Tier
- Build & Deliver
- Who it suits
- Teams losing enquiries between inbox and spreadsheet
Speed-to-lead
- Scope
- Setup, then monthly running
- Lead time
- Agreed at setup
- Tier
- Build & Deliver
- Who it suits
- Owner-led firms that live on enquiries
Magento
- Scope
- Migration planning or triage
- Lead time
- Days
- Tier
- Advisory & Strategy
- Who it suits
- Magento merchants planning to leave
Process + Capabilities
Strategic Planning
We catalogue what you do, how and why you do it, to help identify areas of improvement that will drive growth and efficiency. We achieve this by conducting interviews and workshops, along with other discovery exercises across key areas of your business (Brand, Operations, People and Tech).
- Discovery
- Analytics & Insight
- Positioning Strategy
- Audience
- Product Requirements
Design
Products and services that help you stand out against the competition starting at the DNA level. We deliver industry leading products and services to help facilitate streamlined internal operations, as well as elevating your brand through positioning, that drives real growth.
- Workflows
- Identity & Positioning
- UX & UI Design
- Design Systems & Style Guides
- Prototyping & Optimisation
Technology
Whether you're launching a new service, moving to a new stack, or integrating multiple systems and automations, we will help you find the right priorities and execute with our best-in-class engineers and architects.
- Technical Discovery
- Web Development
- Application Development
- CMS
- Omni-channel CRM
- Automation
- AI Agents
- E-commerce
What it costs
Start small. The usual first step is a Website audit. We look at how your site brings in and answers enquiries, how it shows in Google and AI answers, and what to fix first. £3,500 fixed. If you then build with us, the audit fee comes off the build.
A call and a one page note
Thirty minutes. We send back the three places your admin is costing you.
Website audit
How your site brings in and answers enquiries, how it shows in Google and AI answers, and what to fix first. If you then build with us, the fee comes off the build.
The first build
One automation or system: quoting, invoicing, lead response, or a website rebuild.
Ongoing support
A named technical lead on call, with builds and fixes each month.
Prices exclude VAT. Every piece of work is agreed in writing first. Larger builds are quoted from the audit.
Guides for owner-led firms
- AI for small businesses: where it saves time and where it does not
- Copilot vs ChatGPT vs Claude for a small business
- Rolling out ChatGPT or Claude to your team: a 30 day plan
- A one-page AI policy for a small team, with a template
- Reading delivery notes and purchase orders with AI
- How to stop keying supplier invoices into Xero
- Answering every enquiry the same day, without a new CRM
- Moving off GoHighLevel: what to check before you migrate
- Signs your business has outgrown spreadsheets
- IT support or a technical lead: what your business needs
- Google Business Profile for trades: how to show up on maps
- How to get your business recommended by ChatGPT and Google's AI answers
- Rebuilding your website without losing your Google rankings
Not sure where to start? Try the free website scan, see how we price work, or read the CGS Construction case study.
Insights
Expert insights on e-commerce, CRM, automation, and digital growth.
Reading Delivery Notes and Purchase Orders with AI
How AI now reads delivery notes, timesheets, purchase orders and supplier invoices, what it gets wrong, and how to start with one document type.
AI for Small Businesses: Where It Saves Time and Where It Does Not
Where AI saves an owner-led UK firm time today, from quotes and call notes to spreadsheet formulas, and the jobs that still need a human check.
A One-Page AI Policy for a Small Team, With a Template
Why a one-page AI policy works better than twenty pages for a 30 person firm, what it must cover, and a copyable template for UK small businesses.