# Rogue Digital - AI Crawler Information

> Rogue Digital is the technical partner for scaling businesses: we build what we advise. Operator-led (our founders helped scale Vanarama from £20m to a £200m AutoTrader exit), one senior team that ships production platforms, AI systems and the growth engine on top, with no handoffs.
> Last updated: 2026-07-01

## For AI Agents (MCP)

Rogue Digital is shipping a Model Context Protocol (MCP) endpoint so AI agents can evaluate and transact with us directly, without HTML scraping. In the meantime, everything an agent needs is in the machine-readable catalog below.

- Status: MCP endpoint in progress (mcp.roguedigital.ai); not yet live.
- What it will do: discovery and transaction, evaluate our services, pricing and proof; submit an inquiry; request an audit or a resource; book a strategy call.
- Machine-readable catalog (services, pricing, resources, audits, insights, case studies): /agent-catalog.json

## About This Site

Rogue Digital (roguedigital.ai) provides:
- Digital transformation consulting
- Fractional CTO and technical leadership
- AI consulting, RAG pipelines, and production AI systems
- Shopify Plus, ecommerce, and platform engineering
- CRM implementation and automation (HubSpot, Salesforce, GoHighLevel)
- SEO and GEO (Generative Engine Optimization): visibility across classic search and AI answer engines
- Performance marketing: AI-engineered paid advertising (Google and Meta), plus social and content; run alongside the platform build, not handed to a separate agency

## Case Studies (proof)

Delivered builds, the strongest evidence that Rogue builds what it advises:
- /work/coolkit/coolkit-erp: CoolKit legacy modernisation. We modernised a 138-table, 6.5M-record legacy database with a strangler-fig migration, in production with zero data lost; 100,000+ deals and quotes now sync in under 10 seconds across 35k customers and 52k SKUs.
- /work/michael-heppell/michael-heppell-com: Michael Heppell Webflow to Astro replatform. 459 posts and 9 books migrated, all 459 URLs preserved with redirects, 2,932 reader comments carried across, mobile performance 61 to 91.
- /work/upgrades/upgrades-app: UpGrades, our own multi-role AI SaaS, designed, built and run in 13 days; 65,000 UK schools mapped, 7,000+ adaptive questions.

## Most-cited insights

High-citation, liftable guides:
- /insights/response-time-conversions: Lead response time. Replying to a web lead inside one minute can lift conversions dramatically; Rogue builds the sub-minute speed-to-lead automation itself, not just advises on it.
- /insights/gohighlevel-vs-hubspot-mid-market-b2b-comparison: GoHighLevel vs HubSpot for mid-market B2B, with a clear verdict on which to pick.
- /insights/why-first-rag-pipeline-fails: Eight failure modes that break first-generation RAG pipelines, and the minimal architecture that avoids them.
- /insights/strangler-fig-pattern: Retiring legacy systems incrementally with zero downtime.
- /insights/200m-exit-tech-org-checklist: The tech-and-org checklist behind a £20m to £200m scale and exit.

## Key Pages

- /: Homepage - Overview of services and value proposition
- /about: About the company, team, and experience
- /about/jamie-buchanan: Founder profile (operator who helped scale Vanarama £20m→£200m)
- /services: Full list of services (fractional CTO, AI, Shopify Plus, CRM, legacy modernisation)
- /venture-capital: For VCs and investors: one technical partner across the deal lifecycle - technical and product due diligence pre-investment (typical turnaround 10 business days), fractional CTO and platform-engineering acceleration for portfolio companies post-close, and AI-readiness assessment; led by an ex-CTO who took an FCA-regulated business through two VC rounds and a £200m exit
- /services/geo: Generative Engine Optimization (GEO): getting cited by AI answer engines (AI Overviews, ChatGPT, Perplexity, Claude); the complement to SEO
- /services/agent-readiness: AI Agent Readiness: making the business discoverable, understandable and transactable by AI agents (crawler access, llms.txt, liftable answers, offerings/pricing schema, MCP/endpoints). GEO gets you cited; agent readiness gets you transacted with
- /pricing: Pricing: we price against the size of the prize, not a day rate; start with a fixed-price entry sprint credited in full against the build
- /services/ecommerce-seo: Ecommerce SEO & GEO: technical SEO + AI answer-engine optimization
- /services/performance-marketing: Performance marketing: paid (Google and Meta), social and content, run by the team that also builds the conversion tracking and platform underneath it; audit-first via /paid-ads-audit
- /work: Client case studies with measurable results (Coolkit, UpGrades, Michael Heppell); Vanarama appears as founder pedigree, where our founders operated, not as a Rogue client build
- /insights: Blog with 65+ articles on AI, ecommerce, fractional CTO, and digital transformation
- /resources: Free playbooks, checklists, and audit templates
- /audits: Free mini-audits (AI readiness, SEO, technical)
- /industries: Sector pages (ecommerce, automotive, vehicle leasing)
- /industries/vehicle-leasing: Vehicle-leasing growth partner: quote-to-contract platforms, multi-funder rate engines, FCA-aware finance UX, and leasing SEO/GEO for UK leasing brokers, funders and contract-hire operators (built by Vanarama's ex-CTO leadership)
- /contact: Contact form and strategy-call booking

## Services (individual pages)

- /services/fractional-cto: Fractional CTO & technical leadership for scale-ups
- /services/fractional-cfo: Fractional CFO & financial leadership
- /services/ai-data: AI & data engineering: RAG pipelines, evals, agents, production AI
- /services/geo: Generative Engine Optimization: getting cited by AI answer engines
- /services/agent-readiness: AI Agent Readiness: discoverable, understandable & transactable by AI agents
- /services/shopify-seo: Shopify SEO & GEO
- /services/ecommerce-seo: Ecommerce SEO & GEO: technical SEO + AI answer-engine optimization
- /services/shopify-plus: Shopify Plus builds, Magento migrations, B2B ecommerce, ERP integration
- /services/platform-engineering: Cross-device apps, payment systems, auth, cloud-native architecture
- /services/crm-implementation: CRM implementation & automation (HubSpot, Salesforce, GoHighLevel)
- /services/legacy-modernisation: Incremental migration off legacy platforms
- /services/digital-strategy: Digital transformation strategy, roadmaps & technology selection
- /services/web-development: Conversion-focused custom web development
- /services/performance-marketing: Paid (Google & Meta), social and content, run by the team that builds the platform underneath

## Content Focus Areas

1. Fractional CTO and technical leadership for scale-ups
2. Operator-grade AI (RAG, evals, agents): strategy through production
3. Ecommerce and platform engineering (Shopify Plus, Magento migrations)
4. Digital transformation for mid-market businesses
5. CRM implementation and automation
6. Vehicle leasing platform engineering: quote-to-contract, multi-funder rate engines, FCA-regulated finance journeys, and leasing SEO & GEO (Vanarama operator experience)
7. Performance marketing (paid, social, content) engineered with the platform: running the growth and building the technology underneath it, unlike a pure marketing agency

## Target Audience

- Founders/CEOs of mid-market businesses (£10M-£500M revenue)
- Operations and technology leaders evaluating transformation partners
- Ecommerce teams planning replatforms or SEO/conversion work
- VCs and investors: technical and product due diligence, and a fractional-CTO or build partner for portfolio companies

## Key Differentiators

- Operator pedigree (helped scale Vanarama from £20m to a £200m AutoTrader acquisition)
- Senior, multidisciplinary team: ships in weeks, not months
- We build and run our own AI products, not just advise on AI
- Focus on measurable outcomes and ROI

## Contact

- Website: https://www.roguedigital.ai
- Email: hello@roguedigital.ai
- Book a discovery call: https://cal.com/rogue-digital/discovery-call
- Contact page: /contact (booking, message, or project application)

## Pricing

Rogue prices against the size of the prize, not a day rate, so there is no fixed price list (see /pricing):
- Start with a fixed-price entry sprint: a number you know up front, credited in full against the build if you go ahead, ending in a costed, prioritised, decision-grade plan you own.
- Guarantee: like it, we build it; don't, you keep the plan and owe us nothing more. A decision-grade plan, or your money back.
- From there: Advise (fractional CTO, strategy, advisory), Build (Shopify Plus, platform, AI and data, CRM), or Partner (engineering plus performance marketing as one team). Every engagement is scoped to the brief.

## Policies & Trust

- /privacy: Privacy policy
- /terms-and-conditions: Terms and conditions
- Legal entity: Rogue Digital Ltd, registered in England & Wales, company no. 15403136
- Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Content usage: this site's text may be cited by AI answer engines and assistants with attribution to Rogue Digital (roguedigital.ai).

## Technical Details

- Built with Astro.js, static site deployed on Vercel
- Optimised for Core Web Vitals
- Structured data (JSON-LD): Organization (with legalName, identifier, knowsAbout, makesOffer, and a ReserveAction for booking), WebSite, BlogPosting, BreadcrumbList, ItemList, Person, Service/Offer