Who we are
Rogue Digital is the technical lead for owner-led UK businesses that do not have one. We build software, automation and AI that do the work nobody has time for: enquiries answered at once, online quoting, and supplier bills filed and coded into Xero. We work from London and Woburn, Bedfordshire. Our founder, Jamie Buchanan, was CTO at Vanarama through its growth to the Auto Trader acquisition.
Rogue Digital Ltd, registered in England and Wales, Companies House 15403136. Not affiliated with other businesses named Rogue Digital.
Built for firms without a tech team.
We build the software that takes admin off a small team, on the systems you already use, and we stay to keep it running.
Sectors we know best: leasing, automotive, construction, manufacturing
Why Rogue?
Most owner-led firms get offered a web agency that sells a website, or IT support that keeps the laptops running. Neither builds the thing that answers the enquiry, drafts the quote or files the bill. That is the gap we fill.
Our founder, Jamie Buchanan, was CTO at Vanarama, through its growth. The business was acquired by Auto Trader in 2022 for £200m. That was his job before Rogue, not a Rogue engagement. It ran under FCA regulation.
Rogue gives owner-led firms that kind of technical lead without a full-time hire. You deal with Jamie, from the first call to the system running in your business.
How we work
No account managers and no handoffs. The person who scopes the work is the person who builds it.
- A 30 minute call. Free. You tell us where enquiries or admin leak.
- A first piece of work. Fixed in scope and price, in writing, before we start.
- The build. One system, shipped to production and tested.
- We stay. A monthly retainer or a fractional CTO, if it earns it.
If something is wrong, you hear it from Jamie first.
Our Experience
Where our team has delivered.
Areas of expertise
We keep the list short. If a job falls outside it, we will tell you.
Enquiries answered at once
Every web enquiry gets a reply in seconds, with the questions your team would ask and a time in the diary. It runs on this site now.
Quotes and admin
Online quoting tools, supplier bills read and coded into Xero, delivery notes and timesheets read by AI instead of keyed in.
Websites that bring in work
Fast sites built to turn visitors into enquiries, rebuilt without losing the Google rankings you already have.
Found on Google and in AI answers
Google Business Profile, local search, and the answers ChatGPT and Google's AI give when a buyer asks who to call.
AI for your team
ChatGPT, Claude or Copilot rolled out with a one-page policy and a little training, so staff use it well and safely.
A technical lead on call
A fractional CTO for the decisions that matter, without a full-time hire.
Bigger builds
Platforms, CRMs, integrations and moves off old systems, when a business needs more than a fix. Including vehicle leasing and finance journeys, which Jamie ran as CTO at Vanarama.
Why owners pick us
Four things we hold ourselves to.
You deal with Jamie
No account managers and no junior learning on your budget. The person who scopes the work builds it.
Fixed before we start
Scope and price in writing before any work begins. No retainer to sign up front.
Working software, not slides
Progress is something running in your business, not a report about it.
Straight answers
We quote work we can ship. We say which parts of a brief we would change, and when you do not need us at all.
Leadership
Jamie Buchanan
Founder, Rogue Digital
Former CTO of Vanarama, through its growth to a £200m Auto Trader acquisition. Now the technical lead for owner-led UK firms in leasing, automotive, construction and manufacturing. Based in Woburn, Bedfordshire.
Our Clients
Businesses we've built with.
Start a conversation.
Tell us what you would like fixed. You will hear back from Jamie.
If we are not the right fit, we will say so, and where we can, point you to someone who is.