Skip to main content

SEO that sells products, not just ranks pages

Most ecommerce SEO agencies optimise for vanity metrics. We focus on the pages that actually generate revenue — product listings, category pages, and the technical infrastructure that lets search engines crawl thousands of SKUs without breaking a sweat.

What We Do

We provide ecommerce SEO for mid-market online retailers who've outgrown basic SEO tactics. Our work covers the full technical and strategic stack — from crawl budget management and faceted navigation to product schema and content that ranks and converts. Everything is built around driving measurable revenue, not just traffic.

  • Technical SEO audits — crawl budget, indexation, Core Web Vitals, and site architecture
  • Product page optimisation — unique descriptions, structured data, internal linking
  • Category page strategy — taxonomy, faceted navigation handling, and canonical management
  • Schema markup — Product, Offer, AggregateRating, BreadcrumbList, and FAQPage implementation
  • Site architecture and internal linking — building crawl paths that reflect commercial intent
  • Content strategy — buying guides, comparison pages, and editorial content that supports product discovery
  • Platform migration SEO — preserving organic equity during Shopify, Magento, or WooCommerce migrations

Our Approach

Revenue-First Strategy

We start with your product data and margin structure, not a keyword list. Every recommendation ties back to revenue impact — prioritising the pages and search terms that drive actual purchases, not just impressions.

Technical Foundation

Ecommerce sites break SEO in ways that blogs and brochure sites don't — duplicate content from filters, crawl budget wasted on pagination, JavaScript rendering issues. We fix the infrastructure first so that everything else compounds.

Content That Converts

Product descriptions, category copy, and buying guides written for people who are ready to buy. We build content around commercial and transactional intent — not informational keywords that fill dashboards but don't fill carts.

Measurement That Matters

We report on revenue attributed to organic search, not just rankings. Our reporting connects Google Search Console data to your analytics and ecommerce platform so you can see exactly which SEO work is driving sales.

Frequently Asked Questions

How is ecommerce SEO different from regular SEO? +
Ecommerce sites have unique challenges that most SEO agencies aren't equipped to handle — thousands of product pages with thin or duplicate content, faceted navigation that creates crawl traps, complex canonical chains, and JavaScript-rendered content. You need an approach built around product taxonomy, crawl budget management, and structured data at scale, not just keyword research and blog posts.
How long before we see results from ecommerce SEO? +
Technical fixes — crawl errors, indexation issues, structured data — typically show impact within 4-8 weeks as Google recrawls affected pages. Content and authority-building work compounds over 3-6 months. We prioritise quick wins on high-revenue pages first so you see commercial impact early while longer-term strategies build momentum.
Do you work with specific ecommerce platforms? +
We work across all major platforms — Shopify, Magento, WooCommerce, BigCommerce, and custom-built stores. Each platform has its own SEO quirks and limitations. Our technical team understands the platform-specific issues and knows how to work within each system's constraints to maximise organic performance.
Can you help with SEO during a platform migration? +
Yes — migration SEO is one of the highest-risk areas for ecommerce businesses and one of our specialities. We handle URL mapping, redirect strategies, canonical setup, and post-migration monitoring to ensure you preserve your organic rankings and traffic. We've managed migrations involving tens of thousands of product URLs without significant ranking loss.

Ready to grow organic revenue?

Tell us about your store and we'll show you where the biggest SEO opportunities are.

Get In Touch