Performance Marketing Agency, UK

Paid search and paid social on Google and Meta, run by a team that also builds the tracking, landing pages and content behind them. We start with a fixed-price paid ads audit, so you can see what your money is doing before you commit to anything.

In short

Rogue Digital is a UK performance marketing agency. We run paid search and paid social on Google and Meta, fix the conversion tracking behind them, work on the landing pages, and produce content. We start with a fixed-price paid ads audit, and we report on leads and revenue, not clicks.

Start with a paid ads audit Book a 30 minute call

What does a performance marketing agency do?

A performance marketing agency buys traffic on channels such as Google Ads and Meta, and is judged on what that traffic produces: enquiries, sales and revenue, not impressions or clicks. The work is part media buying, part measurement, and part the page the visitor lands on.

At Rogue it comes down to four jobs. We do them together, because a well-built campaign cannot fix a conversion that is not being counted, or a landing page that loses the visit.

Paid search and paid social

Google Ads and Meta (Facebook and Instagram) are the core, and Microsoft Ads can be added. We handle campaign structure, search term and negative keyword hygiene, creative testing, budgets and bidding. Where Performance Max or AI Max is in play, we set the inputs and the limits. Our view is in when to use Performance Max and what Google AI Max means for your budget.

Tracking and attribution

We check that every conversion is defined, counted once and valued, that Consent Mode is configured so you are not measuring only the visitors who accept cookies, and that sales closed offline are fed back to the ad platforms. Start with how to fix Google Ads conversion tracking.

Landing pages and conversion

Ads send people somewhere. We can change that page or build a new one, and look at what happens after the click: speed, the form, and how quickly an enquiry gets an answer. On our rebuild of Michael Heppell’s site, the mobile performance score went from 61 to 91. See also why response time matters and our web development work.

Content

Content built to rank in search, get cited by AI answer engines and convert, produced as one discipline with SEO and GEO. It feeds the same funnel the ads do, so it is measured the same way.

How do you measure performance marketing?

Every ad platform reports its own version of your results, so we check the numbers before we optimise anything. In practice that is five checks, in this order.

Conversions are defined. A conversion is something that matters to the business: a qualified enquiry, a booked call, a sale. It is not a page view or a button click. Each one carries a value where we can give it one. See value-based bidding.
Each conversion is counted once. Duplicated or missing events distort results and teach automated bidding the wrong lesson. Our tracking guide covers the common ways this goes wrong.
Consent Mode is set up properly. Without it, you may be measuring only the visitors who accept your cookie banner. Read about the consent gap.
Offline results come back. If your sales happen by phone, in person or in a CRM, we bring closed deals back into Google Ads as offline conversions, so bidding learns from revenue and not only from form fills. The value-based bidding guide explains how.
We report in money. Results are compared with your CRM or your sales records, not only the platform dashboards. The question we answer is what you spent and what it brought in.

How does working with Rogue start?

With an audit, not a contract. Our paid ads audit is a fixed-price review of your Google and Meta accounts, delivered in 48 hours. It covers wasted spend, conversion-tracking integrity, first-party data gaps and account structure, and ends in a prioritised plan tied to revenue.

You give us read-only access, and we do not change anything in your accounts without your sign-off. The plan is yours to keep whether or not you work with us afterwards. If you appoint us to manage the account within 30 days, the full fee is credited against your first month.

The audit also works as an independent second opinion if you already have an agency. If you are weighing a renewal, read what to ask for before you renew your performance marketing agency. Every piece of work is agreed in writing first.

Who is this for, and who is it not for?

It suits

UK businesses with a live Google or Meta account who cannot tell from the numbers whether it is working.
Owners and marketing leads deciding whether to renew with an agency, who want an independent view first.
Brands spending £5,000 to £50,000+ a month on Google or Meta, which is the range our audit is written for.
Businesses that sell by phone, quote or sales call, where the real result sits in a CRM and not on the website.

It does not suit

Anyone who wants a guaranteed return on ad spend, lead number or ranking. We will not promise one.
Very small budgets, or accounts with only a handful of conversions a month. Automated bidding has little to learn from there, and the money is usually better spent on the site or the offer first. We will say so.
Businesses that want a channel-only vendor with no access to the website, the tracking or the CRM. We need that access to do the job properly.
Brand-awareness-only campaigns. We work on campaigns that are judged on enquiries and sales.

Why Rogue for performance marketing?

Rogue is run by Jamie Buchanan, who was CTO of Vanarama from 2017 to 2024 and helped scale it from £20m to a £200m acquisition by AutoTrader. That was engineering work, not media buying, and it shapes how we look at an ad account: the tracking, the data and the site matter as much as the campaign.

We work from London and Woburn, Bedfordshire, for businesses across the UK. The team that scopes the work delivers it, and the campaigns, the tracking and the pages are built as one system, not split across an agency, a web developer and an analytics vendor.

Frequently asked questions

What does Rogue's performance marketing cover? +

Paid search and paid social on Google and Meta, conversion tracking and attribution, landing pages and conversion, and content. All of it is measured against leads and revenue, not impressions. Because we also build the tracking and the pages, we can fix problems that sit outside the ad account itself.

How do you measure results? +

We define what counts as a conversion, check each one is counted once, set up Consent Mode properly, feed offline sales back into Google Ads, and compare the platform numbers with your CRM or sales records. The detail is in the section above and in our guides to conversion tracking, Consent Mode and value-based bidding.

Do you run the ads, or just audit them? +

Both. We start with the fixed-price paid ads audit. If you then want us to run the account, we do that on an ongoing basis, with the work agreed in writing first. If you would rather take the plan to your current agency or your own team, it is yours to keep.

Can you give an independent view of my current agency's work? +

Yes. The paid ads audit reads your Google and Meta accounts and checks tracking, structure and where the spend is going, then gives you a prioritised plan you can take to your current agency or use yourself. We do not change anything in your accounts without your sign-off.

How is Rogue different from a normal marketing agency? +

We run the campaigns and also build what sits underneath them: the conversion tracking, the landing pages and the analytics. Problems get fixed in one place, instead of being passed between an ad agency, a web developer and an analytics vendor.

What does it cost? +

We scope to the problem rather than to a package, so there is no rate card on this page. The paid ads audit is a fixed price agreed before it starts, and the full fee is credited against your first month if you appoint us to manage the account within 30 days.

How long does it take to see results? +

It depends on your budget, your conversion volume and your offer, so we will not promise a number. Fixing tracking changes what you can see first. How quickly bidding improves after that depends on how many conversions it has to learn from, which is why very small accounts take longer.

Who is behind Rogue? +

Rogue Digital is run by Jamie Buchanan, formerly CTO of Vanarama (2017 to 2024), where he helped scale the business from £20m to a £200m acquisition by AutoTrader. We work from London and Woburn, Bedfordshire, for businesses across the UK.

Spending on ads but not sure it is earning its keep?

Start with a fixed-price paid ads audit. We will find where the money is going, check the tracking, and give you a plan you can keep. Or book a 30 minute call and tell us what is not adding up.