Vanarama is an online vehicle leasing marketplace serving personal (B2C) and business (B2B) customers across vans, cars, pickups and EVs. It sits where financial services meets e-commerce: FCA-regulated, SMCR-governed, and competing on conversion, SEO and brand.
This page is about Jamie Buchanan’s job before he founded Rogue Digital. It is his track record, not a Rogue client engagement. Rogue was founded in July 2024, after he left.
Building the technology and data team
Jamie grew the in-house team across engineering, product, QA, data and infrastructure, including a hybrid offshore model. WSJF and CD3 prioritisation replaced instinct with a value-based delivery model, and he owned the technology budget and investment cases so spend stayed tied to business outcomes.
Platform and delivery
The B2C and B2B platform was improved iteratively: conversion work across the leasing funnel, technical SEO and Core Web Vitals across thousands of vehicle listings, behavioural analytics and stronger CI/CD. Compliance was built into delivery, not bolted on, with Jamie holding an SMCR senior manager function.
Two funding rounds and a £200m exit
As a board member, Jamie led technology through two funding rounds and the 2022 acquisition by Auto Trader. Company value grew to the £200m acquisition over that period.
What Rogue brings from it
The same habits run Rogue’s work today: senior people in delivery, regulated journeys treated as first-class, and systems built to survive due diligence. You deal with Jamie directly.