Ecommerce

Shopify Plus builds, platform migrations, and conversion systems for retailers doing real volume.

Where Rogue Fits in Ecommerce

Most growing retailers hit the same wall around £5m to £25m turnover: the platform that got them here can’t take them further, the integrations are held together by manual workarounds, and conversion improvements require engineering capacity the team doesn’t have. We come in at that point, not as a generic Shopify partner, but as the senior technical team a CTO would build if they had eighteen months to hire.

Our ecommerce work spans three patterns: Shopify Plus replatforms from Magento, BigCommerce or WooCommerce; deep CRM, ERP and warehouse integrations that remove manual data-entry from the operating model; and AI-assisted personalisation and product discovery that lifts conversion without rewriting the storefront. The common thread is that we ship working systems, not strategy decks or wireframes.

We’ve done this for Coolkit, the hard one and our normal starting line: we modernised a 138-table, 6.5M-record legacy database with a strangler-fig migration, live in production with zero data lost, and 100,000+ deals and quotes now sync in under 10 seconds across 35k customers and 52k SKUs. We’ve done it for MDLondon across a custom Shopify platform build, an Insider business-intelligence layer, and a live AI product assistant on WhatsApp and voice. We’ve done it for UpGrades, our own multi-role AI SaaS designed, built and run in 13 days, which means we understand ecommerce-grade engineering not from the agency side, but from running a live product ourselves.

Challenges We Solve

E-commerce retailers face unique growth challenges as they scale. We help overcome:

• Low Conversion Rates: Optimise checkout flows, reduce cart abandonment, and improve product discovery.
• Poor Personalisation: Implement AI-driven recommendations and dynamic content based on customer behaviour.
• Fragmented Data: Unify customer data across platforms for a single view of the customer journey.
• Manual Operations: Automate inventory sync, order fulfilment notifications, and customer service.
• Slow Site Performance: Optimise page speed, Core Web Vitals, and mobile experiences for higher conversions.

How We Help

What we build for ecommerce businesses:

E-commerce Development

Custom Shopify Plus development, headless commerce architecture, checkout optimisation, and performance tuning.

Growth Strategy

Omnichannel roadmaps, personalisation strategies, retention playbooks, and conversion rate optimisation programs.

CRM & Automation

Unified customer profiles, segmentation, lifecycle automation, and loyalty program integration.

Platform Engineering

E-commerce platforms, customer portals, and order management systems engineered for growth.

AI & Data

AI personalisation, demand forecasting, and intelligent product recommendations that drive revenue.

Growth marketing: paid, social and content

Performance marketing engineered for ecommerce: paid search and Shopping, paid social, and content, wired into the store, the customer data and the conversion tracking we build, so spend optimises on real revenue, not last-click guesses.

Legacy Modernisation

Migrate from end-of-life platforms and monolithic storefronts to modern, scalable architecture.

What We Ship for Ecommerce Clients

Specific, measurable deliverables, not retainers that drift into “ongoing optimisation”:

• Shopify Plus migration with SEO preservation: URL mapping, 301 strategy, structured-data parity, and crawl-budget audits: the work that determines whether organic traffic survives the cutover.
• ERP, CRM and warehouse integrations: middleware that removes manual data-entry from the operating model. Real-time inventory truth, automated order routing, customer-record consolidation.
• Conversion optimisation programme: checkout instrumentation, A/B testing infrastructure, and a recurring sprint cadence that ships measurable lifts, not a one-off audit with no implementation budget.
• AI-assisted personalisation and search: product recommendations, dynamic content, and on-site search powered by your actual product and behaviour data, without bolting on a third-party black box that erodes margin.
• Technical SEO programme: faceted-navigation control, indexation hygiene, Core Web Vitals work, schema and internal-linking architecture, built into the engineering backlog rather than handed off as a PDF.

Latest thinking on ecommerce

Deeper reading from our insights: Shopify Plus, ecommerce SEO, and AI readiness for retailers scaling past the starter stack.