A Front Door for Our Own Product
UpGrades is Rogue Digital’s own EdTech product: an AI-powered adaptive revision platform for UK GCSE and A-Level students. The app at app.upgrades.app proves the build. This site, the public www.upgrades.app, is its demand-capture front door: a separate Astro 5 codebase whose job is to rank for the way students, parents, and schools actually search, then convert them into sign-ups.
Programmatic SEO at Scale
We built a programmatic layer that fans 66 source templates out into 647 static pages. Every subject gets exam-board-specific routes across GCSE, A-Level, iGCSE, and International A-Level, covering all six boards: AQA, Edexcel, OCR, WJEC, Cambridge International, and Edexcel International. Around them sit exam-board hubs, competitor comparison pages, grade-boundary pages with a live grade calculator, and how-to-revise guides for every level and subject. Question counts on each subject page are wired live from the platform’s Convex data, so the marketing site always reflects the real product.
An Editorial and Resource Engine
The site runs a full content operation: 60 blog posts with categories, tags, and author pages, plus 61 subject guides, all behind an editorial-process and safeguarding trust layer. Free tools give students a reason to arrive and return: exam timetables by year, formula sheets, a past-paper finder, a revision-timetable builder, and specification lookups. astro-seo, sitemaps, satori-generated OG images, and Plausible plus Google Analytics complete the technical SEO foundation.
Audience-Tailored Conversion
Three landing pages speak to distinct audiences: for-students, for-parents, and for-schools (which addresses teachers and administrators). Resend-backed contact and waitlist forms and every primary call to action hand off cleanly to app.upgrades.app for sign-up.
The Result
A distinct, independently deployed site of 647 pages that captures GCSE and A-Level revision search intent and funnels it into the product, built and shipped by the same team that built the app.