How much traffic do migrations typically lose?

Done badly, 30-60% in the first 60 days, and most of it never comes back. Done with this playbook, target is ±5% within 30 days.

Does this only apply to Shopify migrations?

No — the redirect strategy and monitoring sections are platform-agnostic. Specific examples cover Magento → Shopify, BigCommerce → Shopify, and WooCommerce → Shopify, but the framework applies to any move.

No. The PDF lands in your inbox within 60 seconds, then nothing unless you opt in. No drip campaign, no salesperson pinging you. Unsubscribe is one click and respected immediately.

Why are you giving this away?

We use these in client engagements every week. If you find them useful and ever decide you want help applying them, you know where to find us. If not, no obligation — we still hope they save you a meeting or two.

Free resource 18 pages · 10-min read · the redirect mapping section earns its keep

Ecommerce SEO Migration Playbook

For ecommerce ops planning a replatform without losing organic traffic

Map URLs and redirects without losing rankings
Plan a phased cutover with rollback gates
Monitor the first 30 days for traffic drift

Ecommerce SEO Migration Playbook cover preview

What's inside

The 18-page version of seo migration playbook.

01 The pre-migration audit — what to inventory before you touch the codebase
02 URL redirect mapping template (CSV-ready) with priority scoring
03 Canonical, hreflang, and structured-data preservation checklist
04 Phased cutover plan with explicit rollback gates per phase
05 Post-launch 30-day monitoring dashboard — what to watch, what to ignore

Written by Gavin Braithwaite

Founder, Rogue Digital

Pulled from the actual frameworks we use in client engagements — including the artefacts that we hand off at the end of each phase. Not theory. The version of the resource you'd see if we ran the work for you.

Questions before you sign up

The things people ask before clicking the button.

How much traffic do migrations typically lose?: Done badly, 30-60% in the first 60 days, and most of it never comes back. Done with this playbook, target is ±5% within 30 days.
Does this only apply to Shopify migrations?: No — the redirect strategy and monitoring sections are platform-agnostic. Specific examples cover Magento → Shopify, BigCommerce → Shopify, and WooCommerce → Shopify, but the framework applies to any move.
Will I get spam?: No. The PDF lands in your inbox within 60 seconds, then nothing unless you opt in. No drip campaign, no salesperson pinging you. Unsubscribe is one click and respected immediately.
Why are you giving this away?: We use these in client engagements every week. If you find them useful and ever decide you want help applying them, you know where to find us. If not, no obligation — we still hope they save you a meeting or two.

Want this applied to your business?

The PDF is a starting point. If you'd rather have us run the engagement, book a 30-minute discovery call and we'll scope it together.

Book a discovery call