Do I need SEO tools to use it?

A free Screaming Frog crawl + Google Search Console covers most checks. A few items benefit from Ahrefs or SEMrush but the template flags alternatives.

How is this different from a free audit tool report?

Tools tell you what is wrong. This template tells you what to fix first — every finding is scored by revenue impact and engineering effort, not just severity.

No. The PDF lands in your inbox within 60 seconds, then nothing unless you opt in. No drip campaign, no salesperson pinging you. Unsubscribe is one click and respected immediately.

Why are you giving this away?

We use these in client engagements every week. If you find them useful and ever decide you want help applying them, you know where to find us. If not, no obligation — we still hope they save you a meeting or two.

Free resource 10 pages · 6-min skim · 2-hours if you actually run the audit

Ecommerce SEO Audit Template

For ecommerce teams who want to audit their own SEO

Run a 60-point technical and on-page SEO audit
Score each finding by revenue impact and fix effort
Prioritise the fixes that move rankings fastest

Ecommerce SEO Audit Template cover preview

What's inside

The 10-page version of ecommerce seo audit.

01 Technical SEO checks (20 items — crawl, index, render, performance)
02 On-page checks (20 items — titles, meta, schema, content depth)
03 Content + authority checks (20 items — internal linking, freshness, backlinks)
04 Impact-vs-effort scoring matrix for prioritisation
05 Sample audit output we delivered to a Magento → Shopify client

Written by Gavin Braithwaite

Founder, Rogue Digital

Pulled from the actual frameworks we use in client engagements — including the artefacts that we hand off at the end of each phase. Not theory. The version of the resource you'd see if we ran the work for you.

Questions before you sign up

The things people ask before clicking the button.

Do I need SEO tools to use it?: A free Screaming Frog crawl + Google Search Console covers most checks. A few items benefit from Ahrefs or SEMrush but the template flags alternatives.
How is this different from a free audit tool report?: Tools tell you what is wrong. This template tells you what to fix first — every finding is scored by revenue impact and engineering effort, not just severity.
Will I get spam?: No. The PDF lands in your inbox within 60 seconds, then nothing unless you opt in. No drip campaign, no salesperson pinging you. Unsubscribe is one click and respected immediately.
Why are you giving this away?: We use these in client engagements every week. If you find them useful and ever decide you want help applying them, you know where to find us. If not, no obligation — we still hope they save you a meeting or two.

Want this applied to your business?

The PDF is a starting point. If you'd rather have us run the engagement, book a 30-minute discovery call and we'll scope it together.

Book a discovery call