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Free resource 5 pages · 8-min skim · 2-hours if you actually run the audit

The 30-Point Ecommerce Conversion Audit

For ecommerce teams who want more revenue from the traffic they already have

  • Run a 30-point conversion audit across your whole funnel

  • Score each finding by revenue impact and fix effort

  • Ship the same-week wins before scaling traffic or spend

What's inside

The 5-page version of ecommerce cro audit.

  • 01 Landing, discovery, and PDP checks (16 items — first impression to add-to-cart)
  • 02 Cart and checkout checks (7 items — guest checkout, landed cost, express pay)
  • 03 Trust, mobile, and performance checks (7 items — friction, LCP, tracking)
  • 04 Impact-vs-effort scoring matrix so you fix in the right order
  • 05 The "score first, fix second" prioritisation discipline
GB

Written by Gavin Braithwaite

Founder, Rogue Digital

Pulled from the actual frameworks we use in client engagements — including the artefacts that we hand off at the end of each phase. Not theory. The version of the resource you'd see if we ran the work for you.

Questions before you sign up

The things people ask before clicking the button.

Do I need CRO tools to use it?
No. The audit is a structured walk through your own funnel on a real phone, plus your existing analytics. A heatmap or session-recording tool helps on a few checks but the template flags free alternatives.
Is this just for one platform?
No — it is deliberately platform-agnostic. Conversion failures cluster around human behaviour, not framework, so the 30 checks apply equally to Shopify Plus, Magento, headless, or custom builds.
Will I get spam?
No. The PDF lands in your inbox within 60 seconds, then nothing unless you opt in. No drip campaign, no salesperson pinging you. Unsubscribe is one click and respected immediately.
Why are you giving this away?
We use these in client engagements every week. If you find them useful and ever decide you want help applying them, you know where to find us. If not, no obligation — we still hope they save you a meeting or two.

Want this applied to your business?

The PDF is a starting point. If you'd rather have us run the engagement, book a 30-minute discovery call and we'll scope it together.

Book a discovery call