E-commerce / Consumer Electronics mdlondon
Premium D2C hair styling tools brand building a vertically integrated product and content ecosystem.
Visit mdlondonSector
Consumer Electronics / Beauty
Headquarters
London, UK
Projects
Insider — Business Intelligence Platform
How we built mdlondon Insider — a bespoke business intelligence platform consolidating Shopify, Klaviyo, and internal data into a real-time analytics dashboard.
8 Dashboard modules
3 Data integrations
VIP / Loyal / Regular Customer segments
Next.js 15TypeScriptTurborepoSupabaseRecharts
The Knowing — AI Hair Expert
How we built The Knowing — an AI hair expert trained on mdlondon founder Michael Douglas's knowledge, available via WhatsApp and voice for personalised styling advice.
2 Channels
Exclusive Knowledge base
24/7 Availability
Conversational AIWhatsApp APIVoice AIShopify Liquid
Custom Shopify Platform Build
How we built Horizon — a production-grade custom Shopify theme with full test coverage, CI/CD pipeline, and a five-pillar strategic framework — for one of the UK's fastest-growing premium hair tools brands.
76 Automated tests
36 Visual snapshots
WCAG 2.1 AA Accessibility
Shopify LiquidJavaScriptCSSJestPlaywright
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