E-commerce / Consumer Electronics mdlondon
Premium D2C hair styling tools brand building a vertically integrated product and content ecosystem.
Visit mdlondonSector
Consumer Electronics / Beauty
Headquarters
London, UK
Projects
Insider, Business Intelligence Platform
How we built mdlondon Insider, a bespoke business intelligence platform consolidating Shopify, Klaviyo, and internal data into a real-time analytics dashboard.
Manual → real-time Reporting
Shopify + Klaviyo + DB Systems unified
Auto-segmented Customer value
Next.js 15TypeScriptTurborepoSupabaseRecharts
The Knowing, AI Hair Expert
How we built The Knowing, an AI hair expert trained on mdlondon founder Michael Douglas's knowledge, available via WhatsApp and voice for personalised styling advice.
2 Channels
Exclusive Knowledge base
24/7 Availability
Conversational AIWhatsApp APIVoice AIShopify Liquid
Custom Shopify Platform Build
How we built Horizon (a production-grade custom Shopify theme with full test coverage, CI/CD pipeline, and a five-pillar strategic framework) for one of the UK's fastest-growing premium hair tools brands.
−73% Mobile load time
WCAG 2.1 AA Accessibility
B2B trade tier New revenue channel
Shopify LiquidJavaScriptCSSJestPlaywright
Want results like these?
Tell us what you're working on and we'll show you how we'd approach it.